How to start a legal gambling business in 5 simple steps

How to start a legal gambling business? The main thing to know, the gambling business is a little different from other types of businesses. Some regions even prohibit gambling. These will be the basic considerations, where to start with.

An example of a country that prohibits gambling is Indonesia. So, you obviously can’t legally build a gambling empire there.

However, that doesn’t mean that you can’t start a gambling business in Indonesia. Although it is prohibited, the gambling business potential in this area is quite large. It’s just that you have to dare to play in the illegal realm.

It is evident that there are so many gambling sites operating in Indonesia. Like FeedNola, Naga95, DominoQQ, Slot95 and so many more.

Source: MIB700 – List of the best online gambling sites in Indonesia 2021

Now how to build a legal gambling business and how to get started? Let’s just get on with it …

Read also: How does illegal betting site work in Indonesia?

And technology has revolutionized the way people gamble. Anyone, anywhere in the world, can easily access sites that provide gambling services.

And the good news is, technology opens up opportunities for anyone to get into a lucrative gambling business. In fact, you can start building a gambling site from home.

5 simple steps to start a legal gambling business

There are many people who want to become entrepreneurs. While some are wondering how to start a legal gambling business, but only very few who dare to start.

This phenomenon cannot be separated from the many fears of starting a new business such as fear of failure, fear of losing and so on. Even though you don’t really know the results if you haven’t tried.

There are many ways you can try to start a new gambling business. But most importantly you must maintain confidence in every decision you make and be ready to take the risks.

In simple terms, the first way to start a gambling business is to ensure that the ideas you have are not just innovations from your soon to be competitors. But it also has to have clarity and you really understand the business inside out.

This is important because, you would need to prevent failures in building a gambling business. The following informations on how to start a gambling business from small is important for you to know.

There are several important steps to starting a gambling business legally. And those among them are;

Choose a good and reliable tech partner

Every gambling website never stand alone. This is because they are able to partner themselves with some of the biggest tech giants. You might have heard of brands such as Pragmatic, Habanero, PlayNGO, and so much more. These are some of the examples of tech partner that is able to provide you with the necessary features that you website would need.

So, it is better if you look for a reliable partner from those who have been in the field for a long time. For example, game developer with online games backgrounds.

With this in mind, your partners will be able to equip you with the right tools in pioneering and developing a thriving gambling business.

If you still wondering how to start a legal gambling business, then a reliable tech partner is very important. You also have to make sure that your business partners will have the same vision and mission as you.

Finding a reliable business partner

Finding a reliable business partner is arguably not an easy job – in fact it’s quite difficult. The reason is, getting a business partner that fits us is like looking for a soulmate. According to Antony Fiat, an entrepreneur from England, it would be better if the search process went naturally.

Tech partners in general are partners who will help us grow the business. However, not everyone can be suitable and suitable as our business partners.

Then, how do you actually choose the right business partner? Well, this article has the answer. First of all, he same vision and mission is one of the keys to the success of your business

Tech partner criteria

In choosing a business partner,You should try to determine several criterias, namely:

1. Have the same vision, mission and values.
2. There is a sense of comfort when working with the partner.
3. Have integrity and be full of responsibility.
4. Matching sets of characters.
5. Have a complementary ability and expertise.
6. Can be mutually beneficial for both sides.

We suggest when choosing a business partner, do it carefully and carefully. In addition to logic, use your intuition. A committed partners will make your business a priority.

But not all businesses will run smoothly. In fact, you may receive a lot of hardships and criticism about the business that you are going to start and developing.

For that, you should choose a partner who is open and willing to accept constructive criticism. So that you and your partners can fix all the gaps in the business that you are running.

Trust your tech partner

Trust is also a very important factor in building a business. Not only in relation to external parties, but also with internal parties, including your business partners. Make sure that your tech partner is someone you can trust.

But the main point is “to find someone who can fill your lack of experties”.

Read more: 5 Things You Must Pay Attention To When Choosing A Reliable Tech Partner

What information to include on your website for the players?

A trust worthy gambling website should be as open as possible. This includes providing your partners, time of depositing, experiences, and other facts related to the website.

Make sure that your customers understand this. Do not put misleading information that might give a bad impression to all of your customers.

So, what information to include on your new website?
To ensure the best impression from your new customers. Your online gambling site must have complete online transaction features first.

These features will help make your new players comfortable playing at your website.

Obtain a gambling license.

A gambling license is something that not all website has. But a license can do you much benefits. Everyone wants to play in a trusted website where their wins are guaranteed.

Every nation has different rules in regards to gaming law. Betting laws — similar to all nation laws generally — are inclined to change from nation to nation. Therefore it is entirely up to you on how to start a legal gambling business.

This license will function as an assurance for all of your players. Hence these lincenses can even ensure players to register at your website. Licenses can be obtained after a thorough inspection which will take some resources to do so.

It is really easy to get a license if you play with the rules, so follow these steps before applying for a Gambling license:

1. Pick countries that fulfill your present requirements and possibilities. Do research on gaming jurisdictions: their needs, prices, taxation policy and program processing time. It’s possible to accelerate research by consulting a lawyer.

2. Start preparing private documents beforehand. You’re going to require a copy of your passport, proof of address, a criminal history check and a reference in your financial institution.

3. Make sure your casino software fulfills jurisdiction requirements. Prepare a listing that includes detailed descriptions of applications functionality and matches, agreements with software suppliers and a certification of their RNG.

5. Check whether the internet casino site includes information required by your gaming authority. Many gaming businesses check for information regarding terms and conditions, responsible gaming, self-exclusion coverage, withdrawal policy, etc.

Regulations about Online Gambling

In most places, like the UK, gaming is heavily controlled by both authorities and non-government associations to make sure that individuals are safe from scams.

Some countries are extremely strict on gaming legislation, thus making operators turn to more economical and less controlled jurisdictions.

You probably need to think about offshoring in the event that you become stuck in a position where beginning a gaming service in your home state is simply too costly and difficult. Finding an internet gaming license overseas could be a good deal simpler and quicker.

But, each overseas area has its own rules and legislation, and the expense of the gaming license might change from several million dollars to tens of thousands of thousands.

Facts About Offshore Online Casino

Prior to making the final option, you want to take into account all nuances of gaming authorities. Here’s a listing of popular facts for offshoring your online casino.

Overseas sites provide optimal support

For some fans of online gambling, it is recommended to choose overseas online gambling sites. From the service section, of course they overcome the competition.

Their dealers who the running the game are professionals, so that each participant feels comfortable, safe, and of course provides benefits.

They also offer better quality play, competitive capital as well as more phenomenal benefits and clear sponsorship support for smooth competition. The quality of the game is even better to play. But unfortunately, players who can enjoy international quality online gambling are just a handful.

Transparent advantages

Served optimally by professionals making the bet results are given transparently, the results are not deducted in large amounts and the value of the profits is even greater due to currency inequality. To check the quality of profits and service, you can read the testimonies of several players who have taken bets on foreign sites with valid stamps such as SBOBET and Maxbet.

The quality of transactions is very fast, assisted by a safe transaction scheme, which allows several players to achieve large profits every day. It’s not that you shouldn’t choose a local site, a local site is so good for beginner players who are just getting into the world of betting.

Server security is better

For those of you who like to play sportsbooks, casinos, poker, and slots, choose foreign sites. This is the right decision because from the security section of all agents guarantee fair play bets, HTTPS-based URL access, betting security servers explained by the agent.

All such information is presented in a transparent manner. Online gambling sites can be one of the most profitable solutions for you, some fans of online card gambling, numbers, and other casino games.

Choosing a foreign site can be the most appropriate way out so that betting is easy.

Choose payment provider.

There are many payment provider that you can choose from. In order to create an awesome gambling website, you need a lot of payment options.

Some of the most famous payment provider are such as credit and debit cards, cryptocurrencies such as bitcoin, ethereum, and etc.

To integrating an e-wallet application as a payment gateway for their businesses is equivalent to a merchant create an account via the e-wallet service’s website. That is one of the key factor on how to start a legal gambling business.

Next on, merchants have to submit the necessary requirement and documents to STICPAY, which the company’s customer success team will verify.

Upon successful verification, online gambling business can set up their own e-wallet. This e-wallet then will serves as a gateway payment on the platforms using merchant IDs using an open API connection. This type of e-wallet are known to be very reliable when integrating the e-wallet service.

Also make sure that you have bank transfers and Paypal. These choice of payment should give you a good impression in your gambling website.

Source: 5 Basic Tips How to Choose the Right Payment Gateway

Plan and implement a solid marketing strategy

Gambling websites need a lot of exposure so that you can gain popularity. Without exposure, no one would even know that your website existed on the internet.

There are firms that you can hire. These firms should be able to boost popularity as well as fame of your website.

To put it on a simple term, you need a good design as well as a good platform to advertise. Take for example Facebook ads and Google Ads. These ads will surely boost your website’s ranking and gain more organic clicks.

After you know ‘How to start a legal gambling business’. We will go deeper. This time you should learn the industry’s marketing strategies of online gambling

Read more: Gambling marketing strategies for beginners

Gambling industry marketing strategies are the best today

The gambling industry is a big business. That means, the opportunity to reap a large profit too. You might start as a simple beginner gambling agent. However, having a structured plan and strategy for the future is important.

For beginners, here are the gambling business marketing strategies;

Gambling marketing strategies for beginners

There are somethings that you can do as beginners. But because you do not have much experience or expertise, then we highly advice you two things. First, you can simply learn a bit about Google Ads and then promote your website through advertisement.

Secondly, it is way easier to just hire or pay off a SEO firm. These specialists will be able to promote your website. Not only that, you can gain popularity for a long period of time.

Marketing strategy for online gambling

  • Spread email newsletter
    An email newsletter is a virtual newsletter sent by email to a list of subscribers. The list can include customers or clients, business partners, internal employees, or even anonymous website visitors.

    Typically, people on that list have opted in to receiving the newsletter with a “Subscribe” button on your company website or via standard marketing email.

    Often times, email newsletters are the primary marketing tool for maintaining relationships with people interested in following your business. For this reason, newsletters can serve several purposes, including to:
    a. Share new or improved product or service info.
    b. Communicate about a sale or discount on a product or service.
    c. Communicating upcoming business events.
    d. Share important business news.
  • Use social media:
    Of all the many online marketing strategies, social media marketing is the easiest to implement. Because almost everyone has media starting from WhatsApp, LINE, Facebook, Twitter, and what is currently on the rise is Instagram.

    Social media marketing relies heavily on content marketing. If content marketing contains the right information, then you can be sure that your social media marketing will run smoothly. Because the majority of new customers are obtained through this strategy.
  • Content marketing
    Content marketing is a strategy that is carried out by business actors by providing information related to the business they are doing. The information provided can be in the form of a review of the product or unique facts, various types, benefits and tips for storing and caring for the product.

    Usually this useful information will be reuploaded and reposted on various social media such as Instagram, WhatsApp, Facebook, Twitter, Pinterest, and many more.
  • Mobile marketing
    Mobile marketing as a marketing strategy for the digital age specifically for audiences with mobile devices such as smartphones and tablets. Where the mobile display is a customized website display, but the appearance of web applications and media displayed in mobile mode will feel more user-friendly.
  • Integrated digital marketing
    From the name, you can imagine that this strategy utilizes all aspects of digital resources to market products. Every digital resources available in the form of websites, blogs, applications, social media, and Youtube channels are use as media to reach a wider market.

    These digital resources include product reviews, tutorials, order channels, to customer service. This is done to attract the audience’s interest in a product, the more complete the digital resources you have, it will give the impression that the company is a credible company and has quality products.

Also read: 10 Content Marketing Tactics for Online Gambling

Gambling addiction marketing strategy

One of the best ways to gain popularity is by having a huge amount of audience hooked up on your game. This is not really hard to do considering the amount of things that you can do online.

This is called the digital Marketing Surprise strategy, which until now is still an option when a brand feels a predictable campaign activity feels boring, and customers don’t feel an interesting experience when it comes to your brand.

Many companies are still using this strategy to give their own impression of the use of your brand by your consumers.

One of the best ways to gain a lot of popularity is by using bonuses. Bonuses can attract users and these users will stay in your website. Do daily events as well as promotional money.

Also read: Sports betting marketing plan

How much does it cost to set up a gambling website?

Whether your business operates offline or online, it is imperative to create and maintain a website in today’s digital world. The main question is, how much is the estimated cost of building a website at this time?

Before we start too far, about the estimated cost of creating a global standard website, which is clearly a high price. In particular, for local standards. So we will also provide options for super cheap website creation prices.

There are many costs as well as spending that you need to keep in mind. Those spendings are such as the hosting price, maintenance, marketing price, as well as other kinds of pricing.

If you are looking to make a gambling website on a tight budget, then you might want to look for trusted developers and tech partners. Even these kinds of deals can cost up to $5000.

Pick the right ways to market your website and you can end up saving a lot of money. But the price ranges from around $5000 up to $10000 per gambling website. You might also want to consider alternative links. Just in case that you need some extra access to your website.

Below are the average, global standard website startup costs. Including launching and designing it.

Namely, it ranges from $12,000 to $150,000. While website maintenance is routine, it ranges from $35 to $5,000 per month – or $400 to $60,000 per year.

Or if you want to calculate in detail yourself. You can use the calculator function to find out the total cost of creating a website. Based on the items and features you are planning.

Check here → Website Calculator

Estimated cost of creating a website in advance

Whether you want to create a new website, or redesign an existing site, you need to consider some web design and development costs. These costs are often one-off. Which means, it costs more to build a website than to maintain it.

So, how much does it cost to build a website? Here we use the dollar currency. Let’s do the math:

  • Domain Names $0.95 to $12
  • SSL certificate $1 to $1,500
  • Website Hosting $24 – $10,000
  • Styles or Themes $2,000 – $15,000
  • Responsive Design $3,000 – $25,000
  • Interactive Multimedia $250 – $10,000
  • Database integration $2,000 to $25,000
  • Ecommerce function $2,000 to $25,000
  • Web pages (1 to 250 pages) $ 100 to $ 1,000
  • Content Management System $2,000 to $25,000

Of course, with web design and development, you can choose to use the services of freelancers, pagebuilders, or companies that specialize in website creation.

Each of them offers different advantages and disadvantages. What is clear, the price must vary greatly.

Source: Latest website creation cost estimates


How do I start a gambling business?

Yes! Anyone can start building a gambling business empire, today.
Especially in the internet era. You can create a website and get started right away. The most important thing to understand are Knowledge of your Chosen Market and In-depth Research on the Best related industries.

Read our writing about; How to start a legal gambling business in 5 simple steps is the answer.

Can gambling be profitable?

Gambling can be said to be a billion dollar industry. … Yes, it can grow to a billion dollar industry! However, the competitors out there are also quite big. You have to understand that as part of the risk. But, when you are able to reach the market, whatever you do; will be paid in full!

How much is a gambling license

The license fee depends on the region and the type of gambling itself. Maybe between $ 30,000 and $ 70,000. The license is issued for 5 years with an annual renewal fee of approximately $ 2800.

How to start a small gambling service?

The internet has changed everything. Including about the way people do business. You can start small. Start creating a website and running a digital marketing strategy to reach users. First of all, remember that it is very important to get a license to do gambling activities legally.

How do I start a gambling website?

To start a gambling website, you need a domain name as well as a hosting service. Find the ones that suit your price. To make it even easier, you can find firms that can do everything for you. Yes you hard that right, you do not even have to lift a finger. Let the professionals do their job and you can profit off of the website after the work has been done.

How can I create my own app?

Making an app should not be that hard. But before even jumping to build an app, you need something else. An app can be created by a developer. Just order an app and paste the link in your website. Because you would not be able to put this app online for example in the Good Play Store or other kinds of store.

How much does it cost to create a gambling app?

Gambling apps are a really interesting way to make money. But you need a lot of capital or money beforehand. The amount of money or cost it takes to create an app ranges from couple thousand to even hundred thousand dollars. This depends on the complexity of that app itself. Make sure you have set up your payment options before hand. This should make the process easier and faster later on.

When will my gambling website start making money?

Gambling website mainly make a lot of money directly from their base players. But in order to make more money, you can also develop an app.

So you would not only be profiting from the gambling games itself, but you will also be enjoying money from the app. The app puts up popups or ads that players won’t be able to escape.

Be sure to use the pay per click so that you can gain a lot of money only from ads!


Creating a gambling website is a creative idea as well as profitable. There are many kinds of bonuses that you need to understand beforehand. You should totally follow these tips if you want to gain the best tips there ever is. Because those kinds of tips only come from the best. We hope these tips can be helpful to you.

Source: Vista123 – Online Gambling Business Models For Creative Industries

Mansur G

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Mansur G

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