How to grow an instagram business account from scratch: 11 tips for beginners

How to grow your Instagram account from scratch? This is the first step.

If you are still using Instagram for personal, then immediately change it to Instagram business. We have also described the steps above. By using business Instagram, you can take advantage of many features that you cannot get on personal Instagram. So, switch your Instagram account to a business account immediately.

If you have done the process of switching your personal account to a business account, now you need to optimize your bio.

Maybe you already know that you can only fill out an Instagram bio with no more than 150 characters. It means you have to be smart about using this limited space to introduce your business.

Indeed, this step is quite tricky. However, you must be able to make a pleasant impression on visitors who want to know about you and the business you are running. You can include information about product descriptions, values, advantages, promos, and others that will be able to attract visitors to know more about your product.

You can also include branding in the form of a hashtag that you put in your Bio. The purpose of providing this hashtag is to make it easier to obtain user-generated content. In addition, you can also track the extent to which your brand or product is known to many people.

Another step of growing an Instagram business account is that you must post great and unique content. Having a quality product is mandatory. However, there are actually other things that you must do.

In order to make your product to be widely recognized by consumers, you should have an accurate strategy for introducing it. You can do this is by creating content about your product. Of course, the content that you create must be interesting, both in terms of images and captions that you include. Besides, there are still a number of other things you can do as below.

Post audience photos: there are distinct advantages you get when posting audience photos. This shows that you are paying attention to them. Apart from that, they can also promote back your business

Making IGTV / video: Instagram always brings out interesting innovations. One of them is IGTV. With this feature, you can share your video with a very long duration of 1 hour. You can display videos about behind the scenes, tutorials, endorsements, and so on

Announcing giveaways and discounts: discounts and giveaways are two things that the audience is eagerly awaiting. There are many advantages that you get when you take advantage of these two things. Some of them include increasing followers, brand awareness, engagement, and user-generated content. You can also create specific hashtags to make your content viral

There is research that shows that the best time to post content on Instagram is around 9-11 pm. Even though the research is not 100% true, not a few also believe and apply it. Actually, not all content targets using the same treatment. Then how do we know when is the best time to share content? The answer is that you need to do the trial run several times.

After testing it, you will get answers about when is the best time to post your product. That way, your post will get satisfying results through the Insights feature. Once you know when the best time is, feel free to schedule a posting. You can use the tools to make it easier to create posting schedules. Then let these tools automatically publish your content. We recommend some of the best tools, namely ScheduGram, Hootsuite, ViralTag, Later, and others.

The fifth tips to grow your Instagram business account is to post Instagram stories and do live streaming. These features become Instagram’s mainstay features and many users enjoy using it.

Some even regularly post on Instagram stories. This is the reason why you need to take advantage of this feature to introduce your product. You can share content live with your audience for a period of 24 hours. Then what content can you post on Instagram stories?

Actually, there are many choices of content that you can upload. You can post about testimonials, discounts, promotions, tutorials, behind the scenes, Q&A, and you can even make a CTA or Call to Action. These are ways that are proven to be effective in increasing the number of your followers.

For a CTA, you can add a link in your story using the swipe up command. Through this command, the audience will be automatically directed to the page that you have inserted earlier. This feature is very useful to help increase traffic or leads in a short time.

Regarding the swipe command, you must know that this feature has certain conditions. The condition is that you must have a minimum number of followers of 10,000. So, make sure the number of your followers matches that number, then you can use that swipe up.

Posting content with at least one or two hashtags has the potential to reach more engagement than none at all.
Use hashtags according to your business niche wisely. Instagram does allow you to create up to 30 hashtags per post. However, you shouldn’t make too much of it. It’s not beautiful to look at.

You need to do this analysis regularly. The goal is to see what kind of influence each content and campaign has. You can do this analysis by using the Insights feature. If you want more detailed results, feel free to use tools such as Iconosquare, Hootsuite, Bitly, Sprout Social, Keyhole, and so on. In order for your results to be consistent, please do A / B testing.

This step is necessary to test which strategy you have successfully implemented. There are several steps for performing A / B testing:

Determine which elements you will use, it can be photos, IGTV, videos, captions, hashtags, or stories.

Create content variations (at least 2) based on the concepts you have defined.

Do both and then choose the one that has a high conversion.

Create innovations based on the results of the already successful content. Look at the progress that is happening.

Please re-analyze and share the results with your team.

Repeat these steps from the beginning.

When you reach this point, then you can maximize your business Instagram account using a better strategy. Of course, the results will not disappoint and will meet your expectations.

Making guest posts on Instagram is an easy and fun way to unite with like-minded people. Both accounts can support each other. And this can reach a wider audience.

We will write separately about the strategy of creating high-converting guest posts for Instagram. So, just wait.

Who isn’t interested in a giveaway? Giveaway is an effective way to get a lot of followers. This method can also be the best choice to make people familiar with your product. So, you can hold a giveaway that you post on your Instagram story or live streaming.

About 40% of Instagram users reveal that they follow a certain account looking for benefits and advantages. So you have to be creative to give something of value and they can’t refuse. Like gifts, free consultations or whatever.

Think of your business’s Instagram account as the entity that represents you. You have to build an emotional connection with your audience. So, after posting don’t just leave. Build interactions with them. Like answering questions, liking what they say, or anything else that describes you as human, not a robot.