10 Content Marketing Tactics for Online Gambling

Although gambling is an activity that is much debated and prohibited in a number of countries, gambling still exists globally in various forms including online gambling which is very popular in recent times. Content marketing tactics for online gambling has become a necessity in the midst of this era of digitalization.

The gambling industry is most aware of the fact that no business can thrive or thrive despite the ever-changing and static demographics. Therefore, online casinos are constantly focusing on modifying their environment and marketing strategies to make it more attractive to the younger generation.

The rise of the internet gambling provides many conveniences for its users. From easier searching for information, easier communicating, even easier to earn money. In this article, you will learn about content marketing tactics for online gambling.

Content Marketing Tactics for Online Gambling

Content Marketing Tactics for Online Gambling

Many online casinos try their hand at new users with unique offers and advanced features that are not found in traditional land-based casinos. Some of the creative marketing ideas used by casinos to promote online gambling and unique the interests of all gamblers are listed below:

  1. Use Innovative Affiliate Marketing
    There are two ways of providing affiliate programs. The first is that you don’t provide conditions for customers having to deposit on your company’s site to join on the affiliate program.

    The second type is to make it a requirement. Which mean that you told the customers that they have to deposit on your sites before they are able to register in the affiliate marketing program.

    We are suggesting that you should choose the kind of affiliate maketing that you really need. That way you can meet your needs as well as get money from products purchased through affiliate marketing.
  2. Make Sure You Have Start Using Mobile Marketing
    Imagine how you can use mobile marketing to connect with customers? The good news is that nowadays, mobile marketing campaign is not as complicated as a few years ago.

    Here are a couple of things you can do to get into mobile marketing. Once you have mastered the steps below, you will see that mobile marketing is a very good way to open up a new wave of income for your business.
  3. Get involved in Mobile Marketing
    You cannot understand how mobile marketing works until you have use the features mobile marketing on your phone. Do a voice search and buy something using Google Voice Search, familiarize yourself with every features in your smartphone. This will make you comfortable with the concept of mobile marketing.
  4. Run a Mobile Ad Campaign
    Mobile ad campaign is good for every type of company, but only great for companies that have a specific locations. If you own a gambling website, this wouldn’t work out too well for you. But if you want to have a pop up ad whenever someone searches for “online gambling near their location right”? Mobile ad campaigns can be bought on a cost-per-click basis, that is equivalent with a cost-per-thousand basis.
  5. Work with Marketing Specialists
    There are different types of internet marketing specialists who provide different levels of support and service. Hiring a consultant or a full-service internet marketer can be very expensive. But using the limited services of an internet marketing specialist can be cost-effective and profitable for a new internet business.

    Another option for hiring an digital marketing experts is to pursue training opportunities in your internet marketing staff. They will ensure to prepare you and your crew to become an marketing expert too, eventually.
  6. Understand the Importance of Social Media
    Every business today should have one or four pages on social media, which serve all different types of buyers. This really helps you build your business, but it can also damage your reputation if you make a few mistakes. One of the importance of social media is that it will connect you with the right people from all over the world with just one touch.
  7. Create an Online Community For Your Brand
    There are mainly 2 types of online community, the first are forums that revolve around common interests and the second are forums that convey more information freely.

    With common interest forums, you can bring interested people to a common topic where they can explore and connect with one another. Collaboration between members is key.
  8. Updating Promotions Periodically
    Playing online gambling is not fun if there is no bonus promotion in it. Yes, of course, because there are some players who want to claim bonus promotions as additional capital for betting online gambling.

    For this reason, it’s not surprising that now there are several sites that provide big bonus promotions to new and old members. The bonus promotions provided also vary, there is a deposit bonus and there is also a rolling commission for members.
  9. Offer Bonuses and Rewards to Retain Customers
    What is often done by people is only about the bonus and rewards, that is given how the offer can attract customers. But does not pay attention to the needs of the customer what the customer wants. Give special attention to consumers, for example ask how the customer is or give special attention before and after making a transaction.

    Do not provide false information about your bonus and rewards!
    Incorrect information or specifications about bonus will reduce the trust of prospective players. The level of your referrals is also will go down the drain. This is because the information you provide is wrong. So study carefully the rewards and bonus that you will promote so that the customer review is considered trusted and reliable by potential customers.
  10. Create a Tournament Between Players
    Many people think that gambling tournament is no different from most other online games. In fact, online gambling tournament has become the newest sport that is getting wide attention from today’s world population.

    Even though it has a higher risk than casual gaming activities, online gambling tournament still has a function that is not much different, namely as a stress-relieving entertainment activity.

    After feeling tired all day long working with deadlines, competing gaming skills in the online games does provide a variety of activities in your day. Indeed, there are times when you have to rack your brain to find the right playing strategy in order to beat your opponent.

Conclusion

As soon as brand awareness has been achieved, you might start setting goals to increase sales. So here the content created is in the form of promos, and so on.

Setting goals will determine the direction of content marketing that is created. As soon as you created an interesting marketing content, there will be target audiences that is waiting to become your potential target consumers.

Your ultimate goal of increasing sales will be a benchmark for the success of your marketing campaign. However, before this happens, make sure you and the business resources you have are sufficient.

I hope this article is helpful.

Read more: How to start a legal gambling business in 5 simple steps

5 Basic Tips How to Choose the Right Payment Gateway

The ability to accept online payments with various payment methods as well as various banks is very crucial for the gambling business. You need certain ways so that consumers who use your gambling services get a good impression when making online payments on the website. How to choose the right payment gateway is very crucial in startup business.

In order for consumers to feel satisfied with online payment services, you need to choose a payment gateway company that is efficient, easy, and reliable to accept online payments automatically.

Here are some things you need to know before choosing the right payment gateway for the gambling business.

What is a Payment Gateway?

Payment gateways are like gateways in and out of an online transaction. Payment gateways allow you to receive funds from consumers through a variety of payment methods for your gambling website, such as through bank transfers, debit / credit cards, or retail outlets such as.

Technology has changed lifestyles and business models in the last decade. Buying and selling transactions through shops, shophouses, or malls is no longer practical. In fact, the current tendency for people to go to the mall is just to spend the weekend or just to wash their eyes. Meanwhile, for goods transactions, they have started to look at online services.

Buying and selling online (e-commerce) is preferred because of the ease with which it can compare many products and the huge choice of products. In fact, some products that are sold online are difficult to find in malls or other shopping places. This change in business patterns has opened opportunities for many people to run businesses online.

There are many online business models that can be done. Starting from opening your own online shop or simply being an intermediary (broker), reseller, to dropshipper. If you decide to open your own online store, one thing to think about, apart from product variety, is the ease of payment processing.

Current technology offers a sophisticated payment system called a payment gateway. More about payment gateways can be seen in the following review.

Why Should You Use a Payment Gateway?

Waiting is a tiring activity. Consumers certainly don’t want to spend their time just making orders and payments. They certainly prefer other gambling agents who can provide fast and simple services in terms of bookings and payments.

With a payment gateway, all of that can be done easily, because the payment process through a payment gateway can be completed instantly.

Payment gateways allow gambling agents to accept payments 24/7. This mean gambling companies can be open around the clock to serve anyone in need. Consumers can also order anytime and anywhere. With a payment gateway, the order and payment process can be completed immediately.

Tips for How to Choose the Right Payment Gateway for the Gambling Business

The existence of a payment gateway can affect all aspects of your gambling business, from customer experience or impressions, the security system used, to service fees that must be paid. Therefore, you need to choose the most suitable payment gateway.

Here are some considerations in choosing a payment gateway for the gambling business.

  1. Give a Good Impression to Consumers
    When choosing a payment gateway, make sure to check how the User Interface (UI) will be used later. UI greatly influences the convenience and convenience of consumers when placing orders or payments. Pay attention to the support services provided to consumers if at any time they experience problems with the payment system or are unsure about how to make a payment.
  2. Payment Methods and Currency
    Support for various types of payment methods will provide added value to your gambling business. In addition, the type of currency used to receive payments or conversion fees from different currencies is an important factor that needs to be considered before choosing a payment gateway for a gambling business.
  3. Reliable Security System
    Credit card data and personal identity in an online payment mechanism are quite vulnerable to data theft and misuse. For most consumers, entering card data on a website is considered dangerous. Therefore, make sure the payment gateway that you choose has a security system that can encrypt consumer data and keep it safe.

Source: How to Choose a Payment Gateway

  1. Time Required for Integration
    Consider how long the integration process will take. The faster the integration process offered, it means that you can accept payments on the website faster. In addition, make sure that the payment gateway provides a merchant account, or you have to create your own. If you have to create your own merchant account, this will hinder the integration process.
  2. Prices and Other Costs
    Each payment gateway has its own financing mechanism. Generally, a payment gateway will charge a transaction fee, a monthly fee, a setup fee, or other fees. Before choosing a payment gateway service, make sure beforehand what fees must be paid, as well as the nominal figures.

    In addition, you also have to make sure that the payment gateway does not have other hidden costs such as installation fees, monthly maintenance fees, and bank fees.

    This way, you can calculate which payment gateway service is the most profitable for your business without having to reduce service quality.

Source: Factors to Consider While Choosing a Payment Gateway Provider

Conclusion

How to choose the right payment gateway is very crucial in startup business.

How to choose the right payment gateway service provider company if done properly can make all types of transactions smooth and easy. The right payment gateway allows every customer to receive funds with a simple integration process so it doesn’t waste a lot of time.

Every transaction made can be easily found and recorded with an automatic fund receipt detection system. In addition, users can also get notifications instantly.

All the best gambling sites in the world has used a world-class security system namely CyberSource and has received PCI DSS compliance certification, so that it is able to encrypt all incoming transactions and detect fraud in all types of transactions, and is safer from the risk of abuse.

Read more: 5 Things You Must Pay Attention To When Choosing A Reliable Tech Partner

5 Things You Must Pay Attention To When Choosing A Reliable Tech Partner

The good relationship that is created between you startup founder and reliable tech partner can influence a startup. For that reason, it becomes more crucial when a startup is preparing to be built. Until the right partner has been found, the business grow will be stunted. Choosing a reliable tech partner is one of the most important thing to do in a startup.

On the other hand, sometimes when the startup is going according to plan and positive improvements, it can damage the good relationship between you and your tech partner’s business.

Looking for a business tech partner, especially one that will act as a company co-founder, requires careful consideration.

There is one popular anecdote in the startup world that says that choosing a reliable tech partner is like finding a life partner. These considerations include many things related to strengths, weaknesses, and track records of each party. Here is the explanation on how to find them.

How to find the right tech partner for startups

choosing a reliable tech partner

We have established that choosing a reliable tech partner is not an easy job. So, the following article will discuss the 5 best advice from successful entrepreneurs on how to find the right business tech partner for start-ups.

Trust your instincts

Believe it or not, instinct can sometimes be a powerful weapon for choosing the right business partner. This way you will feel confident and willing to share marking responsibility with your business partners when running your business.

What needs to be looked at is to try to find abilities or skills that you may not have as a Founder but are well controlled by your partner or prospective Co-founder. In this way each partner can complement each other.

Get to know your future tech partner first

Before you decide on choosing a reliable tech partner to assist you in running your startup, it’s better to check that person’s portofolio from the last two years. With you can understand the shortcomings that are owned and each party can clearly do the things that are, more or less suitable.

Make sure you feel a good fit and can function well with your potential business partners. Another thing that needs to be considered is that each of you has duties and responsibilities in terms of work, so that you can clearly summarize the tasks and plans that you and your partner must fill out.

Find synergy between you and your partner

Another thing that is no less important is to be able to find the right synergy between you and your partner’s business, don’t forget to always be happy and enjoy your company with your partner’s business. Thus, when the time is spent building a startup, it can be maintained properly because you are a business partner and somewhat.

Get to know your partner’s expertise

If you as a startup owner are classified as unknown tech partners who fall into the extroverted nature category, then each other expertise can complement each other. Also try to find potential and reliable partners who have more benefits, such as abilities, networks, and other things that you don’t currently have as a startup founder.

The basic principle of finding a reliable tech partner is simple: find people who have what you don’t have. This is especially important if you are just starting out. Look for someone more experienced, so you can learn from him. Having an experienced tech partner can also help foster confidence in investors.

Having the same vision and mission

As a startup owner, you are obliged to provide a plan and faith that you want to realize for your startup. Before you launch the plan, your partner already has the same vision and mission as you, the startup owner.

Starting a business is not easy. There are many things that must be prepared, especially in choosing a business partner. Broadly speaking, business partners are partners who will help us grow the business.

However, not everyone can be our business partner. Always choose a partner with a different background from yours. Usually we tend to be comfortable working with people who have the same background as us.

However, it is better if we look for partners with different backgrounds, for example, you and your partner must have different educational backgrounds.

With different backgrounds, partners will be able to complement your shortcomings in pioneering and developing a business.

Conclusion

Raising a company is not something that you can do alone. It doesn’t matter if you are a new entrepreneur, or a seasoned veteran. There will come a point where you need a partner or co-founder to work with. As humans we have limited ability, time and energy, so we need other people to help us on our journey.

The best way this can be done is to make it happen through transparency, good planning, and avoid conflicts as best as possible.

I hope this is helpful. Thank you.

Read more: How to start a legal gambling business in 5 simple steps

SEO for Online Casino: A Guide to Optimizing Your Betting Site in 6 Essential Steps

Basically, SEO for online casino and the general industry is not that different. It’s just that, maybe the difficulty level is higher. This concerns the strategy of building backlinks and creating quality content.

Why is SEO for online casino so difficult?

Apart from what has been briefly covered in the first paragraph, the important things you need to know for Gambling Site SEO are; the competition for the gambling niche is very high.

That means in order to rank online gambling sites on search engines like Google, you must be able to find loopholes and play extra extra. Not quite the standard SEO and only playing in a few areas.

To take the lead in the online gambling industry, your SEO strategy must be phenomenal!

For backlink needs, SEO for online casino is more difficult than general niche sites. Some bloggers dislike and refuse to provide links to gambling sites. And several sites charge high prices for this niche.

In terms of content creation, there are not many ideas that can be applied to online gambling sites. Usually only related to the gambling tips and tricks itself. And always circling there. And really demanded to be more creative so that the content looks fresh and interesting to read.

Not only that!

According to Dedi Ariko, a professional SEO consultant at Garuda Website, for online gambling SEO strategies there are important things that need to be considered. The online gambling business is a type of YMYL (Your Money or Your Life) category page site.

That means, Google applies high standards for ranking sites of this type. So, the main thing that needs to be done, is how to get Google’s trust, that the related site is responsible and worthy of trust.

An important point to know, this type of site must pass the EAT standard assessment (Expertise, Authoritativeness, Trustworthiness). This refers to Google’s core updates released on Thursday, August 01, 2019.

So, any web master who has a plan to optimize this type of site, it is important to build a site adhering to these standards. Next, just stepping into another technical section. And that can be done with a well-known SEO strategy.

Why is SEO important for online gambling sites?

However, you have to implement SEO for your gambling site. If you want your business to be successful. It doesn’t matter how great the advertising campaign strategy is. Whether it’s through Google Ads or social media like Facebook, Twitter, Instagram, to traditional media, your business will eventually return to SEO.

Okay, maybe you think you can rely on the services of operators and affiliated companies to bring customers to your online gambling site. But keep in mind, they also fight for the same customers for your competitors.

This means that you will have to fight for yourself if you want to lead the market in the online gambling industry.

Getting organic traffic from search engines through targeted keywords, is clearly more relevant and has a higher conversion rate.

SEO may be a form of long term investment. You really have to go through the process of time to see the impact on your gambling business. But all will be paid in full! Plus a bigger bonus than you could ever think of.

All of that will be achieved when the authority of the gambling site is properly developed. Of course, through a quality SEO strategy.

To make sure your casino SEO is right, here are some of the top tips for optimizing your betting site, especially in starting a legal gambling business.

Guide to optimizing SEO for online casino

Guide to optimizing SEO for online casino

No matter what SEO strategy you use, you need to stay focused on the user. It’s about how to answer users’ questions when they perform searches on search engines.

  1. Make sure your Site is crawlable!

    Most online gambling site owners, want their site to look luxurious. Visually appealing. Want to bring the experience of a conventional casino atmosphere to the virtual world. And assuming good graphics are the best way to do it.

    The problem is, good, shiny graphics come with risks. Apart from the high loading load, some still use JavaScript. Google and other search engines are less than happy with sites that use JavaScript.

    We recommend using HTML5. This not only likes Google but also site visitors. If you have to use JavaScript, try dynamic rendering. That means that the crawler robot sees one thing and your users see another.

    You should use Google Search Console. This is a free SEO tool provided by Google. Through this tool, you will be notified when there are crawling problems on your site.

  2. Focus On Giving Users What They Want

    Maybe you need to do a simple survey. You ask people who do not know and have never visited your site. Ask them to use their cellphone or PC to view your site. Then ask them about the impression they got.

    Is your site easy to understand? Whether they can easily understand the existing page structure. Whether the navigation that you make can direct them perfectly.

    And fix what gave that user a bad experience. Find out what your prospect is really looking for.

    Then create truly great content to serve as your sales funnel.
    Psychologically the user will see the title. So this is the main entrance. Consider using an absolutely flawless, great and super catchy title.

    Your webpage should really make an impressive impression at this point. A few fateful seconds. Whether the user continues or goes to another site. Wow or Oww ..

    Your title should be descriptive and promise a great user experience. Titles on web pages are more than just a ranking factor. This is a major form of advertising and a bridge of communication between you and potential customers.

    The next stage is the homepage. This is the main page. Should not only be able to attract interest but also be able to build their level of trust.

    In general, gambling sites have two offering options; paid game and free version. Obviously, the goal is to get more paying subscribers.

    The concept that free games will eventually lead users to the decision to go with the paid version. But ‘over time’ does it really lead there?

    According to research, if players don’t switch from free to paid within 24 hours, that means they are less likely to change it.
    So, make sure that; everything on the front page of your gambling site is capable of encouraging players to spend their money on your game. Not over competitor sites!

  3. Improve Your Meta Descriptions to Increase Your CTR

    SEO Betting Site

    Google, with its sophisticated algorithms, tries to understand what people really like. And ranks it the best. One of them, by measuring the CTR (click-through rate) as an important signal of ranking.

    On the other hand, you do want to get clicks from the SERPs. And it may happen, your site URL provides a description that entices people to take action.

    There are a number of strategies you can do. That, starting from using good content headlines and compelling meta descriptions. Both visually and meaningfully.

    So make sure you make it really beautiful and drive action.

  4. Improve your Page Load Time

    I think the matter of the site’s page load time is final. Good for SEO and user experience. Slow sites are bad for SEO.

    Google itself has confirmed that speed is a ranking factor in the index and ranking. Their algorithm prioritizes cellular. That means, if you are slower than competitors, your site’s credit points are reduced.

    Every SEO agencies, whether specializing in the gambling industry or any other business, agrees to prioritize page load time as the main SEO checklist.

    In this case, test how fast your gambling site loads. Use Google Pagespeed Insights Tool. Enter your site URL and see the score. Compare with your competitors.

  5. Create unique, high-quality content

    Content is king. This is not just a slogan. Unique content is essential for the SEO of any gambling site or niche. Google ranks sites that have unique, high-quality content. So there is no other alternative. This you have to do right now.

    Producing unique content is a struggle and a must for every site owner. If you don’t have the time you can pay professionals to do it.

    Create content that is truly useful to users. You should also learn content marketing strategies for your gambling business.

    Here are important things you need to know in creating content for your online gambling site; Create original content, Understand the industry they are writing about, Write content people want to read, Include original opinions and facts, Discuss relevant research, Provide a balance between evergreen content and topical content.

  6. Apply the best backlink building strategy

    Backlinks are a key player in SEO. Until now it is still valid. And the only way Google assesses a site’s popularity is from the quality and quantity of a site’s backlinks.

    Backlinks are links from other sites to your site. You should get links from authority sites that are relevant to your business. The more links you get, the more popular your site will be on search engines.

    The quality and quantity of backlinks will determine how high your authority is in the gambling niche itself.

    In this case, you need to understand deeply about link building techniques in SEO. If you implement it wrongly, instead of getting a high ranking, your site will be penalized by Google for being considered black hat SEO practices.

    For best practices of quality link building, it’s best if you hire a professional.

Conclusion

As already reviewed, the success factors for SEO strategies are not much different from one business to another. The problem is only in the individual needs that need to be adjusted.

SEO techniques for gambling sites are quite difficult to get backlinks from publishers. However, it is not impossible. You can use several professional backlink services.

And the main part is your focus on providing the best user experience. Either in building a user friendly site or maybe a service system that makes it easy.

I want to make some kind of conclusion. For your online gambling SEO best practices. This is an important part of it;

  • Create a site that loads very fast. Ideally, it should be under 3 seconds
  • Launch a free version of the game in the browser.
  • Create an easy registration page
  • Create content that is descriptive and easy to understand. Explain what benefits and great things they get when registering on your site.
  • Create a responsive site. In order to work optimally for various devices.
  • Make a plan for the best backlink building strategy

How to grow an instagram business account from scratch: 11 tips for beginners

How to grow an instagram business account from scratch? This question is important to answer! Especially if you want to reach customers online.

Instagram is one of the most popular media today. At least it ranks third. After Facebook and Youtube. Where monthly active users reach more than one billion. Meanwhile, Facebook is more than 2 billion and Youtube 1.9 billion.

Forbes.com: Is Instagram The Social Media Service For Business In 2020?

Whoever is a business person, will clearly see a huge potential in Instagram’s monthly active user numbers. We’re sure you thought the same.

We know that Instagram is one of the most widely used social media applications. Every day millions of people open this application for various purposes.

Some just upload photos or videos, do live streaming, search for various information, and so on.

The application, which was introduced in October 2010, was actually only for uploading images or videos. Instagram is also growing with various features to make its users more comfortable using this application. You can now create stories and take advantage of various filters to enhance your photo posts.

This application has now also become a medium for promoting goods and services. There is a recent innovation from Instagram, namely, Instagram business in 2016. As the name implies, the Instagram business makes users easier when they want to promote their products.

What is Instagram Business?

Instagram business account

Instagram business is an account that can be used for online business needs. If you want to use it, you only need to prepare a contact number as well as a Facebook Page. These two things are one of the important factors for running the Instagram business account.

The Instagram business account was introduced in 2016 and immediately received a good respond for Instagram users. For those who want to start a business or introduce products and services on Instagram, they should first create a business Instagram account.

Why is Instagram So important for My Business?

Instagram business account

Why do we need an Instagram for our business? One of the reasons why Instagram is the best places for business is because they have lots of users. The number of Instagram users has reached tens or maybe hundreds of millions all over the world. So, when you promote your business, you know that not only Indonesians people but also other people from a different country will be interested in your products.

In addition, based on research that 60% of people find new products through Instagram. This further confirms that Instagram is indeed effective for doing business. What you have to offer doesn’t take long for many people to see. Besides, doing business on Instagram is free for good.

How to Convert your account to Instagram Business?

Here are some steps that you need to know when you want to convert your personal account to an Instagram business account:

  • First, log in to Instagram using an account that you already have
  • Second, click the three-line icon so that you will enter to the Settings
  • Third, you have to click on Switch to Professional Account
  • Fourth, you need to determine the type of profile that you will use. Since you want to create a business account, please choose a Business profile
  • You have to determine the business category as needed. Just search in the keyword category in the search bar. After finished, click Next
  • Now, you have to fill in the business location and also a number to call. You just have to fill in according to the instructions listed. After that, click Next
  • Connect your account to Facebook Page. However, this step is optional so you can skip it if you don’t need to connect your account to Facebook Page
  • Last, you have to complete the information on the profile according to the instructions. Make sure that your username, photo, name and website address (if you have one) have been filled in. After finished, click Done.

How does Instagram Business Account Work?

Instagram business account

1. Instagram Insights

Insights is one of the features and advantages of having an Instagram business account. Insights is an analytics tool that will later show data from all activities that occur on your account page. You will be shown clearly what your business account is doing.

You can see the number of followers, the impression scale, and you can even see the favourite times of visitors to your account. Of course, you won’t be able to get all these advantages while still using personal Instagram. When using Instagram for personal use, you can only see who has commented or liked your status. Therefore, take advantage of business Instagram to get all these advantages.

2. Instagram Ads

Instagram Ads are also a mainstay feature of business Instagram. By using this feature, you have a greater chance of reaching your consumers. You can target consumers more specifically based on demographics, age, interests, behaviour, and so on.

Your ad can also appear automatically in several sections when the audience scrolls the timeline. In addition, you can also display advertisements on the sidelines of their story.

How to grow an instagram business account from scratch?

How to grow an instagram business account from scratch

These 11 tips for growing your Instagram business account from scratch allow you to tap into the potential of this great social media. If you are interested, keep reading..

  1. Create instagram account for business

    How to grow your Instagram account from scratch? This is the first step.

    If you are still using Instagram for personal, then immediately change it to Instagram business. We have also described the steps above. By using business Instagram, you can take advantage of many features that you cannot get on personal Instagram. So, switch your Instagram account to a business account immediately.

  2. Optimize your bio

    If you have done the process of switching your personal account to a business account, now you need to optimize your bio.

    Maybe you already know that you can only fill out an Instagram bio with no more than 150 characters. It means you have to be smart about using this limited space to introduce your business.

    Indeed, this step is quite tricky. However, you must be able to make a pleasant impression on visitors who want to know about you and the business you are running. You can include information about product descriptions, values, advantages, promos, and others that will be able to attract visitors to know more about your product.

    You can also include branding in the form of a hashtag that you put in your Bio. The purpose of providing this hashtag is to make it easier to obtain user-generated content. In addition, you can also track the extent to which your brand or product is known to many people.

  3. Post great, unique content

    Another step of growing an Instagram business account is that you must post great and unique content. Having a quality product is mandatory. However, there are actually other things that you must do.

    In order to make your product to be widely recognized by consumers, you should have an accurate strategy for introducing it. You can do this is by creating content about your product. Of course, the content that you create must be interesting, both in terms of images and captions that you include. Besides, there are still a number of other things you can do as below.

    Post audience photos: there are distinct advantages you get when posting audience photos. This shows that you are paying attention to them. Apart from that, they can also promote back your business

    Making IGTV / video: Instagram always brings out interesting innovations. One of them is IGTV. With this feature, you can share your video with a very long duration of 1 hour. You can display videos about behind the scenes, tutorials, endorsements, and so on

    Announcing giveaways and discounts: discounts and giveaways are two things that the audience is eagerly awaiting. There are many advantages that you get when you take advantage of these two things. Some of them include increasing followers, brand awareness, engagement, and user-generated content. You can also create specific hashtags to make your content viral

  4. Get on a consistent posting schedule

    There is research that shows that the best time to post content on Instagram is around 9-11 pm. Even though the research is not 100% true, not a few also believe and apply it. Actually, not all content targets using the same treatment. Then how do we know when is the best time to share content? The answer is that you need to do the trial run several times.

    After testing it, you will get answers about when is the best time to post your product. That way, your post will get satisfying results through the Insights feature. Once you know when the best time is, feel free to schedule a posting. You can use the tools to make it easier to create posting schedules. Then let these tools automatically publish your content. We recommend some of the best tools, namely ScheduGram, Hootsuite, ViralTag, Later, and others.

  5. Play with Instagram Live and Stories

    The fifth tips to grow your Instagram business account is to post Instagram stories and do live streaming. These features become Instagram’s mainstay features and many users enjoy using it.

    Some even regularly post on Instagram stories. This is the reason why you need to take advantage of this feature to introduce your product. You can share content live with your audience for a period of 24 hours. Then what content can you post on Instagram stories?

    Actually, there are many choices of content that you can upload. You can post about testimonials, discounts, promotions, tutorials, behind the scenes, Q&A, and you can even make a CTA or Call to Action. These are ways that are proven to be effective in increasing the number of your followers.

    For a CTA, you can add a link in your story using the swipe up command. Through this command, the audience will be automatically directed to the page that you have inserted earlier. This feature is very useful to help increase traffic or leads in a short time.

    Regarding the swipe command, you must know that this feature has certain conditions. The condition is that you must have a minimum number of followers of 10,000. So, make sure the number of your followers matches that number, then you can use that swipe up.

  6. Tap into your industry’s hashtags (but not too much!)

    Posting content with at least one or two hashtags has the potential to reach more engagement than none at all.
    Use hashtags according to your business niche wisely. Instagram does allow you to create up to 30 hashtags per post. However, you shouldn’t make too much of it. It’s not beautiful to look at.

  7. Track your analytics

    You need to do this analysis regularly. The goal is to see what kind of influence each content and campaign has. You can do this analysis by using the Insights feature. If you want more detailed results, feel free to use tools such as Iconosquare, Hootsuite, Bitly, Sprout Social, Keyhole, and so on. In order for your results to be consistent, please do A / B testing.

    This step is necessary to test which strategy you have successfully implemented. There are several steps for performing A / B testing:

    Determine which elements you will use, it can be photos, IGTV, videos, captions, hashtags, or stories.

    Create content variations (at least 2) based on the concepts you have defined.

    Do both and then choose the one that has a high conversion.

    Create innovations based on the results of the already successful content. Look at the progress that is happening.

    Please re-analyze and share the results with your team.

    Repeat these steps from the beginning.

    When you reach this point, then you can maximize your business Instagram account using a better strategy. Of course, the results will not disappoint and will meet your expectations.

  8. Bring in guest posters or post to another account

    Making guest posts on Instagram is an easy and fun way to unite with like-minded people. Both accounts can support each other. And this can reach a wider audience.

    We will write separately about the strategy of creating high-converting guest posts for Instagram. So, just wait.

  9. Host a giveaway

    Who isn’t interested in a giveaway? Giveaway is an effective way to get a lot of followers. This method can also be the best choice to make people familiar with your product. So, you can hold a giveaway that you post on your Instagram story or live streaming.

  10. Offer “followers only” promotions

    About 40% of Instagram users reveal that they follow a certain account looking for benefits and advantages. So you have to be creative to give something of value and they can’t refuse. Like gifts, free consultations or whatever.

  11. Be attentive

    Think of your business’s Instagram account as the entity that represents you. You have to build an emotional connection with your audience. So, after posting don’t just leave. Build interactions with them. Like answering questions, liking what they say, or anything else that describes you as human, not a robot.

Conclusion

To sum up, an Instagram business account has many advantages compared with an Instagram personal account. This business account will make you easier when you want to promote your products anytime and anywhere. In addition, through the features of Instagram business, the business you are running will be more famous. So, you have to switch to using Instagram business right now.

In how to grow an Instagram business account from scratch, it’s not easy. You are required to be creative in finding new ideas in creating content. Interesting and smart content is one of the keys to attracting more audiences.